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Marketing translations involves the translation of marketing and communication materials, such as advertisements, brochures, websites, and videos, from one language to another. The aim of this type of translation is to ensure that the original message is understood and appropriate for the target audience in the target language.
Unlike technical or legal translation, marketing and communication translation involves materials with more subjective and artistic content, such as advertising copies and slogans. A marketing and communication translator must possess knowledge not only of the target language but also of the culture and values of the target audience in order to ensure that the translated message is effective and achieves the desired goal. A marketing and communication translator must possess knowledge not only of the target language but also of the culture and values of the target audience in order to ensure that the translated message is effective and achieves the desired goal